See how Jaguar Land Rover Australia accelerated local campaign execution while strengthening brand governance across its national retailer network.
Jaguar Land Rover Australia implemented Sesimi to give retailers faster access to approved assets and a simpler way to launch compliant local campaigns.
Campaign delivery fell from three to four weeks to as little as two to three days across a network of more than 30 retailer locations.
| 30+ | 75%+ | 2–3 days |
| Retailer locations supported nationally | Faster campaign delivery | Fastest campaign launch achieved |
“You don’t need big budgets and big agencies to execute retail marketing campaigns. Use Sesimi for improved speed to market.”
– Jaguar Land Rover Australia
Jaguar Land Rover Australia relied on an outdated file-sharing portal, large folder structures and agency-led production workflows to distribute marketing content across its retailer network.
Finding approved assets and coordinating local campaigns required manual input from retailers, agencies and the national marketing team. Campaigns regularly took three to four weeks to deliver, limiting the network’s ability to respond to changing local market conditions.
Jaguar Land Rover Australia needed a faster, more visible and governed approach to retailer marketing that could reduce agency dependency without compromising its luxury brands.
Jaguar Land Rover Australia implemented Sesimi as a central platform for digital asset management, local campaign creation and marketing planning.
Retailers can now find approved content and create localised assets using preloaded retailer information and governed campaign structures. This gives local teams greater independence while maintaining control over brand-critical content.
Sesimi Planner also provides a shared view of national and retailer activity, simplifying coordination and helping prevent duplicated or conflicting campaigns across the network.
Campaigns that previously required three to four weeks can now be delivered within one to two weeks, with the fastest campaigns launched in only two to three days.
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Faster local campaign execution Retailers can access approved content and generate compliant, localised marketing in a few clicks, allowing them to respond more quickly to local opportunities. |
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Greater visibility across the network Jaguar Land Rover Australia has a clearer view of national and retailer marketing activity, improving campaign coordination across more than 30 metropolitan and regional locations. |
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Stronger brand governance Centralised assets and governed workflows reduce the risk of off-brand execution while giving retailers greater confidence and independence when activating campaigns. |
Explore how Jaguar Land Rover Australia modernised its retailer marketing workflow, reduced agency dependency and accelerated compliant local campaign execution.