See how Kubota Australia and New Zealand created a more connected approach to national campaigns, local dealer marketing and co-op fund management.
Kubota Australia and New Zealand implemented Sesimi to bring campaign distribution, governed local marketing and co-op fund management into one connected platform.
Within six months, 52% of its location groups were actively using Sesimi, generating 2,981 asset downloads across Australia and New Zealand.
| 140+ | 52% | 2,981 |
| Dealerships supported across Australia and New Zealand | Location groups active within six months | Asset downloads within six months |
“There is a greater alignment between corporate national campaigns and dealer campaigns that are rolled out in the market.”
– Kubota Australia and New Zealand
Kubota’s existing digital asset management platform gave dealers access to approved marketing materials but provided little visibility into campaign adoption or asset usage across the network.
Co-op funds were managed separately through email and spreadsheets, increasing administration and leaving marketing, sales and dealer teams without a shared view of available funding or local activity.
Kubota needed a connected system that could improve campaign visibility, increase dealer engagement, protect brand consistency and simplify co-op fund management.
Kubota implemented Sesimi as the central environment for distributing national campaigns, managing digital assets and enabling local dealer marketing across Australia and New Zealand.
Dealers can now access approved campaigns and customise marketing materials with their local information, while Kubota maintains control over brand-critical content.
Sesimi also replaced Kubota’s email and spreadsheet-based co-op fund process with a structured workflow connected to approved campaign activity. This brought funding information, campaign participation and local marketing into the same governed environment.
Within six months, 71 Kubota location groups were actively using Sesimi, representing 52% of the network’s location groups. Dealers generated 2,981 asset downloads during the same period.
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Greater visibility across the network Kubota can now track dealer engagement, campaign adoption and asset usage, giving its teams a clearer view of how national marketing is activated locally. |
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Simpler local dealer marketing Dealers have a more direct way to access approved content, create locally relevant marketing and participate in funded campaigns while remaining within Kubota’s brand framework. |
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Stronger national and local alignment By connecting campaign distribution, local production and co-op fund management, Kubota created a more coordinated approach to dealer marketing across Australia and New Zealand. |
Explore how Kubota implemented Sesimi, transformed its dealer marketing workflow and brought co-op fund management into the same governed environment.