Is Brand Automation Killing Creativity?
As Brand Automation continues to gain traction as a shiny new tool for marketers, it poses the question: Is the concept of automation the thin edge of the wedge for creative thinking?
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Creative Director at MyAdbox, Ben has been at the forefront of creativity and media his entire career. A staple in the community, his innovation, eye for detail and all round brand awareness brings a fresh vision to all things Brand, Advertising and Automation.
As Brand Automation continues to gain traction as a shiny new tool for marketers, it poses the question: Is the concept of automation the thin edge of the wedge for creative thinking?