Sesimi Blog

Dealer networks and franchise systems face a structural challenge. National strategy is carefully developed, yet execution across local markets often becomes inconsistent. Layouts are modified, offers are rewritten, disclaimers are missed, and brand equity is diluted at scale. In this interview, Sesimi outlines how systemised marketing infrastructure connects central strategy with controlled frontline execution.

Video Interview and Live Demo with Andy Baker, Founder of Sesimi

Franchise marketers know the pressure. Endless artwork requests, constant resizing, brand compliance, and the weekly struggle to keep hundreds of locations on brand while still enabling local content. In this interview, Sesimi founder Andy Baker explains how creative automation is helping multilocation brands reclaim time, reduce production costs, and deliver consistent digital brand management at scale.