Is Brand Automation Killing Creativity?
As Brand Automation continues to gain traction as a shiny new tool for marketers, it poses the question: Is the concept of automation the thin edge of the wedge for creative thinking?
Digital Asset Management: The Right Way
And it's not "Herding Cats"
To Control Your Brand Do You Need To Have Eyes In The Back Of Your Head?
When people hear the term Brand Compliance, the crestfallen look that comes across their face is as if you’ve just uttered the words ‘Brand Prison’.
Marketing Automation Research Report
Brand Automation. Buzz Phrase or Game Changer?
Buzz phrases come and go in marketing, but the increased noise around ‘Brand Automation’ is here to stay.While not a new concept, big brands are increasingly shifting...