Not a creature was stirring, not even a mouse. . . 

Which is exactly how your DAM should feel on a calm December night. Or any other evening.

Silent, orderly, and reliable, even when teams rely on cloud based digital asset management to deliver faster campaigns at market first speeds.

In the spirit of the season, this guide walks through the twelve essential elements every digital asset management system needs to support consistent brand governance, a reliable content production workflow, and confident creative operations across every team.

Video Interview and Live Demo with Andy Baker, Founder of Sesimi

Franchise marketers know the pressure. Endless artwork requests, constant resizing, brand compliance, and the weekly struggle to keep hundreds of locations on brand while still enabling local content. In this interview, Sesimi founder Andy Baker explains how creative automation is helping multilocation brands reclaim time, reduce production costs, and deliver consistent digital brand management at scale.

Financial services marketing in 2025 looks nothing like it did three years ago.

AI went from "interesting experiment" to table stakes. Distributed branch networks that used to move slowly are now expected to launch localized campaigns in days, not weeks. And customers? They want personalized experiences without your brand feeling disjointed.

At this year's Digital Marketing for Financial Services (DMFS) conference in New York, the conversations kept circling back to the same tension: how do you move fast, stay compliant, and keep your brand intact when you're managing marketing across hundreds of branches, advisors, and partners?

This isn't a recap. It's a playbook. Here's what financial services marketers need to know, based on what's actually working for the teams getting it right.

The Sesimi team is excited to sponsor three major Franchise Expo conferences this year:

Modern marketing is not just about creativity. It is about commercial impact. Every delay in creative approval or inconsistency in execution costs brands more than design quality. It costs revenue, relevance, and customer trust.

The conversation every financial marketer is having

This November, the Digital Marketing for Financial Services Summit (DMFS) New York brings together marketing leaders from across banking, insurance, and wealth management. Every discussion at the event returns to one question: how can financial brands scale content across distributed networks while staying compliant?

Why Creative Automation Platforms Are the Future of Digital Asset Management

Discover the top five trends from DAM New York 2025 and learn how creative automation platforms like Sesimi are shaping the future of digital asset management through modular content, analytics, and compliance.

Summary: Global brands lose millions each year through inefficiency, duplication, and off-brand creative. Brand management technology converts these hidden costs into measurable returns by improving marketing efficiency, governance, and speed.

If you’ve scrambled to find the latest version of a marketing asset – trawling through a sea of folders, files, emails, and messages, take comfort in one inarguable fact: you aren’t alone.